First store in South Korea for PremiataThe Marches brand considered one of the leading Made in Italy realities since 1885, continues with its plan for international expansion, opening its first Korean boutique in Busan, South Korea’s Lotte department store, in a move that will kick off a series of initiatives in the territory of South East Asia.

Sep 29, 2017
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The boutique will feature Premiata’s entire range of products, from men’s and women’s footwear to accessories, and from sneakers to apparel, in a contemporary and sophisticated location that is a throwback to the style of the brand’s Milan boutique located in Via Sant’Andrea 12, in the heart of the fashion district.

“In the wake of our success in Europe and in Eastern countries, including in particular Russia, the second most important market in the classification, the South Korean market is now part of our programme for international expansion and new flagship stores – comments Graziano Mazza –. The moment for developing our growth even more so in South East Asia has arrived, alongside important local partners who share in our philosophy par excellence”.

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