Fessura, the beneficial massage of ReflexThe Fessura brand founded in Montegranaro by Andrea Vecchiola with his brothers Giorgio and Marco celebrated its twentieth anniversary at Pitti Uomo, announcing a revenue of 2.4 million euros (up +40% over the previous year) and its brand new Reflex shoe proposal.
Reflex represents the third revolution of the brand, after the Mummy shoe with removable upper, and the Sock sneaker with sock. This new sneaker is revolutionary since it uses reflexology to massage the arch of the foot while walking. Complete well-being is possible thanks to four cushions that stimulate four macro areas of the foot corresponding to four specific areas of the body. Reflex is also sustainable and ultralight, weighing only 500 grams thanks to recycled ultralight leather, the natural cork insole, and the XL Extralight outsole made from a plastic material that is the result of Finproject Spa’s research and creativity.