Enter the world of sneakers with Yasay Carmens
During fashion week in Milan, in the Six Gallery spaces, Calzaturificio Carmens launched a new brand entirely dedicated to sneakers: Yasay.
With a Japanese-sounding name and Italian appeal, Yasay shoes are designed in Italy by Design Factory and manufactured abroad. They focus is on the study of materials, with a clear preference for nappa leather, Cavallino, laminates on soft leathers and elasticized fabrics. Just as important is a comfortable fit and extra-light soles.
The new collection will be distributed through the Italian wholesale channel, while agreements are underway for the brand’s distribution in Europe, Russia, South Korea and Japan. Ambitious plans will also see important collaborations cemented with creative talents from various segments, and not just that of design, for the development of capsule collections.