Commissioned by a friend of Elon as a gift, custom Nike Teslas are black and elegant, featuring Horweed leather, premium python, and co-branding details in red leather – including the lateral side swoosh and T of the Tesla brand on the toes – with a black sole and red tread. A special treat for just a few privileged individuals, since only 6 pairs have been produced in a limited edition, which, there’s no need to say, have already sold out at the steep price of $1,500 per pair.

Elon Musk, with his playful karate moves, showed them off during the debut of the Model Y compact SUV, and Marco Acosta, head of DM Customs together with his father, posted the image online that immediately went viral: “It’s been crazy. Our Instagram and Facebook feeds were literally taken by storm – declared Acosta – When we first made the shoes, they told us that there was a chance that Musk was probably never going to wear them in public. The fact that he did was just amazing for us”.