It will be Elisabet to “make the shoes” of the littlest Tommy Hilfiger set.  The Marches group, which is a leader in the production and distribution of children’s footwear, signed an agreement with Pvh, the American brand, for the production and distribution of the Tommy Hilfiger Kid lines of footwear on the markets of Europe, the Middle East, and Africa.

The first collection will be presented at the next edition of Pitti Bimbo from 22 to 24 June in the striking location of the Cavaniglia pavilion, next to the athleisure brands.

Owner of the brands Morelli, Beyond, Walkey and Walk Safari, Elisabet is not new to the world of licensing, since in its portfolio it also holds licensing rights to the brands Liu Jo and Alviero Martini Prima Classe Junior:  “With Tommy Hilfiger we tackle a new challenge – explains Lara Vallasciani, CEO of Elisabet – It is a brand with an extremely good reputation that has asked us to develop new ways of working and approaching international markets”.

A challenge that Elisabet, however, is ready to face, thanks to its multiple years of experience in the sector:  “We are very enthusiastic about making our know-how available to a brand of the calibre of Tommy Hilfiger – adds Lara Vallasciani – and we are happy about the opportunity this collaboration offers us in reinforcing our presence on international markets”.