Doucal’s sets itself a 20-million-euro targetStrong from its double-digit growth, Doucal’s aims to arrive at a turnover of 20 million euros by 2020 through the reinforcement of its position on foreign markets and the strengthening of its retail strategy.
The company of elegant men’s footwear from Montegranaro ended 2018 with a revenue of 15 million euros, up +20% over the previous year, and today it focuses on reinforcing its position on foreign markets where it is already present – Europe, Russia, Asia, and the Middle East – while extending its strategy to include the USA where it would like to enter with the support of a partner that shares in its same values.
“The aim – declares Gianni Giannini, co-owner of the brand together with his brother Jerry – is to arrive at a turnover of million euros by 2020. A result that is possible thanks to a strategy that involves retail and product, while placing our customers in a central position of importance”.
As far as retail is concerned, after the renewal of the stores in Milan and Paris, Doucal’s gets ready to increase its corner store numbers with new openings at Harrod’s in London and at KaDeWe in Berlin. Instead, in terms of product, Doucal’s, which is known for its sophisticated footwear that is a combination of the skilled artisanal processes of Made in Italy tradition and the use of the most advanced technologies, looks to extend its TRVL capsule collection designed by Roberto Palombo that was presented during Milan Design Week.