MICAM is the most important international exhibition event dedicated to footwear.
The event, organized and sponsored by Assocalzaturifici, takes place twice a year in Milan in the modern and functional fair district of Fiera Milano (Rho).
In February and September the autumn / winter and spring / summer collections are respectively previewed, for a complete offer that combines quality, design and innovation, a unique platform that successfully merges business, glamour and communication.
MICAM occupies an exhibition area of about 63,000 m² and hosts in each edition more than 1,400 companies, of which 800 Italian and 600 international, from more than 30 different nations.
With around 88,000 visitors a year, of which about 52,000 coming from abroad, MICAM confirms its role as a privileged stage to promote new collections and, at the same time, a decisive business opportunity for the start of concrete business contacts.
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Europeans, retailers, and decision makers represent the majority of visitors: a snapshot of MICAM’s visitors in accordance with a recent survey conducted using refined profiling and analysis tools, presented on the occasion of the launching of the latest stopover of the campaign following Dante’s allegorical journey.
An innovative concept welcomed 12 young designers to Micam, who were selected by a jury of experts headed by stylist Ernesto Esposito, with the intention of offering an overview of emerging talents on the international panorama and a look at new trends in the world of fashion footwear.
On the occasion of the Micam videoconference press event, Assocalzaturifici Director Tommaso Cancellara presented a preliminary sector report on the less than thrilling results for 2018 based on a survey conducted by the Confindustria Moda Research Centre for Assocalzaturifici. In keeping in line with the metaphor of the Divine Comedy – the theme of the fair’s advertising campaign – you could say that more than Paradise, we’re starting backslide towards Hell.
The company from Fermo extends its portfolio of brands, which alongside the directly owned brands of ASSO and Balducci, also includes the license for Laura Biagiotti Dolls and those recently acquired for Gaëlle Paris and Caénoir Kids.
At the next edition of Micam in February, Spanish footwear brands will once again be among the leading protagonists of the Show, with a strong, quality representation of brands and collections for the Fall/Winter 2019-20 that are sure to capture the interest of international buyers (shoesfromspain.com/micam-milano).