Asso srl


In 1987, in the heart of one of the most important footwear districts in Europe and in the world, Silvano Donati and Sauro Silenzi joined their experiences and gave birth to ASSO, children’s footwear.
The competence and the intuitions of the two founding partners make it possible to plan the company’s development, succeeding in organizing all the creation, design and production stages, thus having total control over the entire supply chain.
The production of products is delocalised in the East; thanks to their know how, they are considered world leaders in the sector, both in terms of production and in terms of organizational and logistic competence.

The brands are:
ASSO: it offers today’s little girls shoes that are neat and always fashionable.
BALDUCCI: it focuses on quality and detail; children’s wellbeing comes before anything else.
LAURA BIAGIOTTI DOLLS: elegant and comfortable, it is dedicated to romantic and dynamic “little women”.

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On the eve of the 87th edition of MICAM, Asso announces the acquisition of KEYS

On the eve of the 87th edition of MICAM, Asso announces the acquisition of KEYS

The company from Fermo extends its portfolio of brands, which alongside the directly owned brands of ASSO and Balducci, also includes the license for Laura Biagiotti Dolls and those recently acquired for Gaëlle Paris and Caénoir Kids.

Asso: internationalisation and online growth

Asso: internationalisation and online growth

Asso arrives at the 86th edition of Micam, after having wrapped up its winter sales campaign, which was characterised by a +50% higher level of internationalisation than that of the previous season.

More news
Jun 11, 2018

Small steps with style

Ready to get carried away by the proposals for the coming winter presented by leading brands in children’s fashion? Small steps that leave behind a big imprint of creativity, style, and innovation.

Mar 05, 2018

Asso speaks to the digital natives

A new e-commerce site and APP designed to stimulate the creativity of the digitally born.

Nov 27, 2017

What will children’s footwear for the coming summer be like?

The leading brands in children’s footwear present the SS 2018 collections: a journey to discover the inspirations, trends, and designs for the coming summer season of shoes

Aug 25, 2017

Asso: 360° Trendy!

Increasingly extensive in its offer, and increasingly trendy

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