From the anti-hiccup rubber teat to the bumble bee mobile, from the first line of children’s footwear to the collapsible stroller, from the Rodeo horse to the brand’s bilingual games, ending with Next2Me, the cradle that allows babies to fall asleep at their mother’s side… an anniversary- exhibition at Pitti Bimbo celebrated the first 60 years of Chicco by presenting the brand’s iconic products that have accompanied generations of children from their infancy to adolescence.

Organised in six themed islands, one for each decade, the exhibition also highlighted the “Cradle Crawl Walk” footwear of the brand founded by Pietro Catelli, which has been on the feet of Italian children since 1972, and which starting this season, is the protagonist of an important project of relaunching first kicked off at the Florentine trade fair.