Chaussea, plans for development in ItalyChaussea, the French network of stores dedicated to trendy, stylish, and comfortable shoes, arrives in Italy with an ambitious project for expansion that will see the opening of 100 stores over the next five years.
Founded by Gaëtan Grieco in 1980, the Chaussea group is one of the biggest players in footwear distribution in France. With 380 large-scale stores and 30 million pairs of shoes sold a year, it grows at a rhythm of +15% annually, while recording a turnover of 500 million euros in 2017.
The success achieved in France is also due to its product research, ability to merge style and comfort with an accessible price, and innovative business administration, in a combination that has led to the rapid development of Chaussea, which today looks to other markets for further growth. The choice of Italy as its first market for expansion is not casual: the family-owned group, in fact, returns to its roots, since the Chaussea deed of incorporation was originally signed in Italy.
Thus, this past 6 September, with the inauguration of the first Italian store in Busnago, the company’s plans for expansion were kicked off under the direction of Salvatore Taccini, CEO of the company in Italy. With a degree in Retail and Real Estate, Taccini is an expert in the world of footwear and apparel: it will be his management team to “give continuity, while further developing the strategic vision of growth for Chaussea in Italy, – announced an official company communication – through the creation of an Italian team for the research and design of an Italian-styled collection to be implemented in Europe”. After the opening in Busnago, another 99 store openings across the Italian territory will take place, with a total of 100 stores to be opened by 2022.
With the conquest of the Italian market now fully underway, in Europe, Chaussea also counts on opening an additional 150 stores, always within the above-mentioned deadline of 2022.
It will accordingly become increasingly common to hear Chaussea’s motto “Fashion and choice at a good price!” throughout Italy and all of Europe.