The brand, which up until now was present in multibrand boutiques and department stores, with this first brand new step, kicks off a franchising project in Italy that will lead to its increased notoriety in Italy.

Situated in the centre of Parma, in Strada della Repubblica, the store extends across seventy square metres of space that host the Catimini collections – apparel and accessories – and the capsule collections created in collaboration with other brands and designers.

Today, Catimini has 220 monobrand stores in 40 countries along with a presence in 935 multibrand stores.