Caprice ready to conquer ChinaThe German company, born in 1990 and guided by the slogan “walking on air”, enters the Chinese market through the internet giant Alibaba.

Jul 26, 2018
Posted in: , From companies

After months of successful tests, “Tmall” – which is part of the Alibaba Group, one of the biggest e-commerce sites of brand products in the world – launched Caprice as new footwear brand on its platform.

“In China, there are more than 800 million Internet users – commented Jürgen Cölsch, CEO of Caprice – and thanks to the Alibaba fashion platform, we’ve found the best way to make our products available to the entire nation.”

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