Boxer Mia Kang as the celebrity spokeswoman for ClarksBoxer Mia Kang is the new face of the Clarks ad campaign filmed in the city of Hong Kong.
Free, true to herself, and comfortable with her own body: Mia Kang shares these values with Clarks as its new celebrity spokeswoman and star of the brand new ad campaign “Comfort in your soul” filmed by Cass Bird with the artistic direction of Jason Beckley, Chief Brand Officer of Clarks. This boxer is the protagonist of the ad, along with her home city of Hong Kong, the striking city where she was born and raised: “Hong Kong made me who I am today and I will always be grateful to it for this. – confirmed Mia Kang – Showing how Hong Kong really is, with its beauty and magic, seemed a sincere and profound way of paying tribute to it”.
The new ad campaign promotes the Clarks SS 2018 collection and dedicates the following models to women: Pure Sense, an elegant slip-on model without laces in white leather; and Trace Stitch, the sandal inspired by the iconic desert boot, which is flexible and provides a feeling of comfort that lasts throughout the day. For men, instead, the model of reference is Kessell Craft, featuring a sporty look and suede leather upper with visible hand stitching. There is then Saltash Edge, an ultra-flexible model for a modern, authentic, and adventurous kind of man.