The Boomy project, a footwear collection inspired by “Generation Y”, the “Millenials”, has been designed and developed by designer Salvio Rollo, who tried to convey a message in line with the way young people communicate, in which the contents are expressed through the language codes of echo boomers. Digital natives, social validators, sharing, informality, customisation, these are the key words and winning concepts. Different suggestions to trigger a futuristic evolution, a present but above all future trend that dictates the guidelines for each model, portraying the vital impulse for transformation and the intrinsic value of the expression of every different personality.