The pleasure of wearing a lightweight, comfortable sandal… that there is no need to fasten! Finally, it is possible thanks to innovate Blipers, the revolutionary patented sandal produced by Maresca, which was presented in a special preview at Expo Riva Schuh. With just one easy movement Blipers can be put on, softly wrapping around the foot, without ever ‘slipping off’, not even when running or jumping.
This is thanks to a new patented concept that is the fruit of 20 years of research, in which the sandal ‘hooks’ onto the heel, offering a perfect and soft fit, studied ad hoc for the ergonomics of the foot. Moreover, the material, which is single-piece thermoplastic rubber of the very highest quality, is 100% recyclable, elastic, soft, but also resistant to UV rays, aging, and abrasion. It is also waterproof and PVC Free.All characteristics that make it ideal for the summer, seaside, pool, and for a life in complete freedom. The first collection of Blipers sandals is proposed for men and women in 8 fashion colours, which are ideal for an urban, outdoor, or sports style, with an exclusive anti-slip texture and a personalized sole with logoed non-skid motifs.
The footwear know-how and reliability of a company as historically important as Maresca is combined with the creative flair of Benedetto Battaglini, its inventor, in order to give life to this exclusive project that now looks to theMicam as an important launching pad onto the international market.
I had been working on this project for a long time, and finally a year ago I found the real possibility of making it a reality with Maresca- explains Battaglini, with a college degree and years of quality experience in working as a criminal lawyer, who discovered his real passion to be fashion and innovation. -I was interested in creating comfortable, open, footwear that could above all be put on without having to bend over and fasten it. All that would be needed was a simple movement of the foot! The simplicity and freedom it offers the feet are its winning hand: just slip them on and then move your feet forward to take them off. The secret? The rear band perfectly adheres to the shape of the heel, also when moving. I am sure this new project will win over a great number of consumers, because it offers a freedom that up until now was little know and a soft and comfortable support to the foot.
At theMicam, in September, we will propose a complete collection for men and women in eight different fashion colours. We are sure that it will capture the attention it deserves, since already at Expo Riva Schuh, many individuals asked for more information, with great interest. We also received an order from Japan, a market that, as you well know, is always attentive to the latest trends and everything that is fashionable – states Michele Bellini, Technical Designer at Maresca.
The project is accordingly to propose Blipers as an alternative and trendy fashion for a young target that is careful of the latest trends; requiring light, fresh, and extremely comfortable footwear that is also extremely attractive to wear both in the city and on vacation, and naturally environmentally friendly. For this reason, all the details regarding it have been carefully considered, starting with the name, which is a throwback to the English term ‘slipper’, but also a symbol with two wings, a four-leaf clover, as well as the first initial of the name of its inventor. Moreover, a leading celebrity will be used for the ad campaign dedicated to its launching, together with the debut of the www.blipers.it website, with the option of buying directly online. The fashion proposal dedicated to freedom is accordingly set to conquer the market!
