Birkenstock opens in ParisNamed Birkenstock 1774, in reference to the founding year of the brand, the new Parisian showroom is located in 390 rue Saint Honoré.
The showroom conceived as a showcase for the brand is located in a typical Parisian apartment, characterised by wainscoting on the walls, connecting rooms, and stone fireplaces. The interior design concept was devised by Nick Vinson from Vinson & Co who searched for suitable furnishings throughout Europe, selecting decorations and vintage and new furniture in warm woodsy and aged leather colours.
The pieces chosen include those responsible for making the history of design like the oak tables of Philipp Mainzer, the Cab chairs designed by Mario Bellini, Vittorio Nobili Medea armchairs in plywood from the 50’s, Tri-Angle stools by Aldo Bekker, Simon Hasan Cleft Oak benches… and for the best possible presentation of the footwear, the Achille Castiglioni’s Lungangolo bookshelf.
A designer showcase for Birkenstock that follows the brand’s ethics.