With this acquisition, Sebago becomes part of the BasicNet portfolio, a leading reality on the Italian industrial panorama, which already owns various brands including Superga, K-Way, Robe di Kappa, Jesus, Sabelt and Briko.
“Sebago is an ideal brand for BasicNet – commented Marco Boglione, founder and President of BasicNet – because it is classic, athletic, iconic, and quite famous around the globe, representing a great opportunity for the global network of our commercial and industrial licensees”.
BasicNet, in fact, does not produce or distribute directly, but rather works exclusively through licensees, and it ended 2016 with earnings equal to 740 million euros, for a rise of 1.3%.
