BALLY x SWIZZ BEATZ x SHOK-1A capsule able to attract a modern consumer always looking for products with a unique style and capable to tell a story.
The best of London street art combines with sportwear and luxury in a capsule collection that unites Bally to the artist SHOK-1, and continuing the collaboration started last year with music producer Swizz Beatz. The limited edition collection was officially launched with an international event in Tokyo. On this occasion, the Shibuya area hosted the first large-scale mural by SHOK-1. For four weeks, the last floor of the Bally flagship store in Ginza has been transformed into an art gallery with selected works which confirm the artist’s creative vision in which the old tradition of subcultures embraces seemingly incompatible brands.