Baldinini: New Trend store at OriocenterAfter Milan, Rome, and Rimini (birthplace of the brand), Baldinini inaugurates a new Baldinini Trend store, which puts smart international cities of fashion under the spotlight
A new important step is taken by the project first launched in 2013, which combines the traditional values of craftsmanship and high quality typical to the brand from San Mauro Pascoli, with a more dynamic and cutting-edge concept that is dedicated to men and women globetrotters who are ever attentive to the evolutions of fashion. In line with the omnichannel strategy of the Baldinini Trend project, which ties offline and online moments together, the Baldinini Trend sales points support the collections through interactive videos that allow the brand’s clientele to experience an augmented reality, while also ordering eventual items not present in the store directly on the dedicated online platform.
The new store can be found in the new wing of luxury shopping in the Oriocenter mall, right next to the Orio al Serio (BG) airport. Like all other Baldinini Trend spaces, it is characterized by an industrial mood that is dominated by black metal and contemporary designer elements, and embellished by features with a retro mood, like fabric wallpaper. Inside, the brand’s clientele can find men’s and women’s collections of classic and athletic footwear, but also bags, briefcases, travel items, small leather goods, and a capsule collection of leather garments.