Attribute London, new bold British designTop model Erin Wasson lends her face – and creative consultancy – to the new Attribute London footwear label, which aims to bridge the divide between high street and luxury women’s shoes

Sep 08, 2016
Posted in: , Shoes on Stage

Top model Erin Wasson lends her face – and creative consultancy – to the new Attribute London footwear label, which aims to bridge the divide between high street and luxury women’s shoes

Inspired by the streetwear trend and global cultures, the Attribute London brand uses high quality Italian leathers and relies on the support of a highly qualified and up-to-date style studio. The “Let Us Dream” debut collection is inspired by Eighties’ punk rock icons and the glamour of Nineties’ top models. The range consists of nine footwear models, including ankle boots, sandals and mules. Studs are the leitmotif of the entire collection, but there’s also room for animalier prints and the bold aesthetic impact of cracked leather. Other proposals include bags, rucksacks and sneakers, emblazoned with prints that have been hand-painted by artist Mark McDonald, who has collaborated with Comme des Garçons and Alexander McQueen. Attribute London embraces the philosophy of ‘see-now-buy-now-wear-now’, or more precisely, a sales model aimed directly at the consumer, with the release of new designs every month, allowing the label to react quickly to the latest trends and desires of the customer. Erin Wasson declared that one of the factors that drove her to work with the brand was its inclusive mentality: the business model is direct-to-consumer and there are no plans to wholesale. The launch collection is only available online and in pop-up stores in the über-trendy Redchurch Street in east London, but there are also plans to open other temporary stores in London, New York, Los Angeles and Tokyo, with the aim of establishing permanent, mono-brand stores in future.

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