Asso: internationalisation and online growthAsso arrives at the 86th edition of Micam, after having wrapped up its winter sales campaign, which was characterised by a +50% higher level of internationalisation than that of the previous season.
“We’ve recorded a +40% rise in online customer sales: in Europe, Spain is the country to have registered the highest numbers, with a +120% increase in turnover. – declares Paolo Toscani, sales manager of Asso – Next to the historic licenses of Balducci and Laura Biagiotti, the new SO_US project is our proposal dedicated to teenagers and women”.
At Micam, Asso presents a SS 2019 collection with a sporty appeal and a wide line of sneakers: comfortable and fashionable, they take their cue from the most ‘in vogue’ models of the moment. Ultralight running soles with city/urban uppers. Matchings of materials, styles, and colour blocks for seizing upon the most cutting-edge trends. A removable footbed matches practicality with a feeling of comfort that continues throughout the entire day. There is then knit fabric, which, with its softness, favours the movement of the foot.
The rest of the collection focuses on the urban line with city uppers on a sporty outsole, and lively materials and colours. The romantic and formal lines alternate studs and beads, and details with a rock and strong spirit: sophisticated and fresh, they recall the summer with highly colourful patterns.