Asadi: double density style and comfortBrand new from the SS 2019 collection of Asadi, the Malaysian brand owned by Jooi Brothers, is the double density slipper presented in great style at the last edition of Expo Riva Schuh in Riva del Garda this past June.
The Double Density project matches technical content with aesthetic appeal: the sole of the slipper is double density, with an extremely soft midsole and a flexible outsole that is also resistant, in order to provide the very best support while walking. The result is an extremely comfortable slipper, a characteristic typical of Asadi products, which here is exalted to the maximum extent possible. At the same time, it is stylish, thanks to the expressive possibilities offered by chromatic matchings on different parts of the sole and upper.
The Double Density line comes available in EVA, the products are without phthalate, making it safer and more sustainable.
In terms of sustainability, Jooi Brothers would like to take a step forward by equipping its production facilities with solar powered installations that allow 10% clean energy to be used during productive cycles. This project is accompanied by the implementation of increasingly eco-friendly product lines in the different shoe categories of Woman, Man, Junior and Reflexology: Asadi Basic, Asadi Active, Health Sandals, Ultralite Sandals and Novigo’s collection.