The Double Density project matches technical content with aesthetic appeal: the sole of the slipper is double density, with an extremely soft midsole and a flexible outsole that is also resistant, in order to provide the very best support while walking. The result is an extremely comfortable slipper, a characteristic typical of Asadi products, which here is exalted to the maximum extent possible. At the same time, it is stylish, thanks to the expressive possibilities offered by chromatic matchings on different parts of the sole and upper.

The Double Density line comes available in EVA, the products are without phthalate, making it safer and more sustainable.

In terms of sustainability, Jooi Brothers would like to take a step forward by equipping its production facilities with solar powered installations that allow 10% clean energy to be used during productive cycles. This project is accompanied by the implementation of increasingly eco-friendly product lines in the different shoe categories of Woman, Man, Junior and Reflexology: Asadi Basic, Asadi Active, Health Sandals, Ultralite Sandals and Novigo’s collection.