The giant in sportswear flies high in the stock exchange, following the announcement of its 2019 first quarter results, which rose to 5.883 billion euros, for a +6.1% increase over the estimates made by analysts at 5.8 billion.

By brands, the best performance was that of Adidas, with sales on the rise by +6.8% for 5.343 billion euros, while Reebok fell back by -3.3% to 420 million euros. Among the end markets, the most rewarding were North America at +11.2% and Pacific Asia at +15.2%, with China on its own recording a +16%. In terms of sales channels, e-commerce recorded an incredible +40%.

Gross profits were instead calculated at 3.5 billion, up +11.2%, with a margin of 53.6% and net profit that rose to 632 million, up +17.1%, which also here exceeded the estimates made by analysts at 567 million.

The future forecasts sales on the rise between 5-8%, also thanks to the launching of the new collaboration with the singer Beyoncé, which was just announced a few days ago.