Owner of the brands West Coast and Cravo & Canela, in 2017, Priority Group celebrated 30 years of activity in the market, and on
the occasion, kicked off its expansion in South Eastern Asia, while also making plans for a massive penetration of the world’s other international markets. The group can rely on the simple, but well-defined identity of the Cravo & Canela brand, which satisfies the demand of a clientele who loves easy and casual proposals, with a simple and comfortable design. On the other hand, West Coast is more inspired by a California mood, with a contemporary style that belongs to the man living in the city and requiring a sophisticated look.