1969 – 2019, the revolutionary journey of an iconMOON BOOT® is turning 50 by celebrating an extraordinary journey through fashion, design and costume.
Starting from the creative intuition of Giancarlo Zanatta, the founder of the brand, who was inspired by the charm of the moon landing, we arrive at the fiftieth anniversary of a brand that has become an icon.
(R)EVOLUTIONARY JOURNEY OF AN ICON is the story of a journey lasting half a century that is a prelude to a future animated by the same passion for those values of research and challenge that have made Moon Boot® unique and iconic.
A journey from Earth to the Moon but that wants to return to Earth through a product and a language capable of speaking to new generations in an innovative and original way.
Moon Boot® has chosen to celebrate this important anniversary during Pitti Immagine Uomo 95 with an exclusive event at the Stazione Leopolda in Florence: the brand will leave its guests with their noses up and their eyes wide open towards the sky, a real space launch for landing on the moon, a place where there is no gravity and where everything is lighter.
At the fair, instead, will be exposed an exclusive capsule of products created with innovative materials to celebrate the first 50 years of the label.
A lunar invasion completed by an exhibition of 50 pieces that trace the entire history of the brand until today, and that will project visitors into the next 50 years.