The energy put into each edition of the tradeshow and the determination to cooperate with the Milanese institutions are the engine driving us towards new milestones every season – declared Massimiliano Bizzi, founder of White – Even more so in view of next September’s big appointment, when we will all be united under a comprehensive 10-day program that will bring together all the expressions of the fashion system and will eventually turn Milan into the fashion propeller, with White and the Tortona Fashion District in the front row.

As far as the numbers are concerned, the event, under the aegis of the Municipality of Milan, has brought on stage to the Tortona Fashion District more than 500 brands, of which 145 are international and 189 new entries, thus confirming the creative value and organizational efforts of the event.

Among the events that met up with the greatest interest, was the fashion show of Special Guest Situationist, the brand designed by talented Georgian designer Irakli Rusadze, in partnership with the Camera Nazionale della Moda Italiana, which was held on 24 February at the Leonardo da Vinci National Science and Technology Museum.

There was also great interest in the special areas dedicated to creative talents from Kazakhstan, Portugal, and Belgium, but also in Sofie D’Hoore, the French design by Pierre-Louis Mascia, and in the Italians Labo.Art, Faliero Sarti and OOF.

At the same time, White kept the spotlight shining on Made in Italy, with the project staged by MIAC; It’s time to Contemporary Artisan, undertaken by White in collaboration with Confartigianato Imprese.